Client
- F5 Magazine
Our role
- UI & UX design
- Product design
- Development & technologies
New F5 online – or how we refreshed Fpiec.pl
Fpiec.pl is an online edition of F5 – the Polish magazine about lifestyle and culture. It was recognised mostly as an elite medium for Warsaw’s creatives. Until now.
What were the challenges?
1
Fpiec.pl was recognised as a medium for Polish creative and design industry, with a narrow group of users. The key concept was to create a quality information service for people from all large cities in Poland.
Change F5’s perception
2
The old website was already showing its age. It needed a new version to align with today’s digital consumer behaviours.
Creating a new visual language
3
It was crucial to make Fpiec.pl an unique and visually attractive space for brands – both in form of digital advertising formats and an original content marketing platform.
Provide attractive opportunities for advertisers
4
We had to have in mind large numbers of users with different interests and hobbies.
Classify content comprehensibly
Let’s talk about the effects

8
topical and 8 local sectionsEye-catching
excerpts expositionCreativity
Cleverness and functionalityWide variety
of graphic forms and typographySpecial mechanism
increasing traffic