Client
  • Wienerberger
Our role
  • UX/UI design
  • Technology
  • Communication strategy
  • Content
  • Media support

New version of the Budogram.pl platform

Budogram.pl is the key project of the Wienerberger brand. It is a unique platform where users can share their experiences gathered during building and finishing houses or apartments – whether they are clients or contractors. By creating a community of investors, the Wienerberger supports everyone building their own places, and equips itself with a perfect communication tool between the brand and its customers/users. Artegence was responsible for a new Budogram.pl website, both desktop and mobile versions.

How did we start?

We kicked-off the project by finding Budogram’s biggest strengths, and then analysing similar solutions that were already available on the market. There is plenty of blogs and forums dedicated solely to construction and building industry, so Budogram needed a really distinguishing feature – one that would feel natural in the context of what Budogram is about, and that would stand out from the crowd at the same time.
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What were we responsible for?

Artegence was responsible for a new Budogram.pl website, both desktop and mobile versions.
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What were the goals?

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The platform had to be rebuilt from the ground up, with its foundation being the one crucial feature that would allow us to build strong brand identity. We wanted to make the users want to come back to Budogram.

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In the long run – we had to take care of the content, which would also be created with The Feature in mind to keep drawing users in. Therefore, effective content marketing and organic reach were crucial elements of the whole project.

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What was the challenge?

The competition includes some of the biggest construction portals and services, which in most cases have access to much bigger possibilities and resources. While building Budogram’s new identity, we had to find some killer feature that would the brand’s trump card.
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New Budogram.pl designed by Artegence is, most importantly, refreshed and modernized – it became clean, responsive, and uses some of the newest and best web design trends.

Navigation over the platform is highly intuitive and user-friendly.

The killer feature we looked for is Construction Diaries (Dzienniki Budów) that allows the users to track the building process over thirteen stages – starting from the planning, and ending on finishing works.

What is more, users can use the smart assistance system, which makes making building-related decisions much easier, and also includes online experts’ tips. Budogram.pl aggregates information and guides essential for home-building process as well.

Conclusions

All of that makes Budogram.pl a complex platform supporting investors and contractors in all issues and questions related to construction and finishing. They have informative content and invaluable experience of other users always at hand. Budogram builds a community that is united by the same goal – to live better.