Alior Bank, launched during the financial crisis of 2008, is considered to be one of the Europe’s biggest banking successes. Since its beginning, Alior stood out as a digital-oriented bank, knowing which trends will be shaping the industry in the future. It was a bank of a new type – one combining traditional banking with new, innovative products. Alior’s strategy was always about cutting-edge solutions and customer service of the highest standards. After a few years, Alior decided to refresh its digital banking by unifying its mobile and online channels.
What was the challenge?
Although Alior Bank grew to be a considerably big bank on the market, it was still a challenger. While the competitors spent huge on developing their internet banking solutions, Alior had to take smarter approach – with not that big budget, but still overtaking its rivals.
However, its group of customers is quite complicated. Young and digital-native on one hand, but older and more offline on the other. Our challenge was to build two systems that would seamlessly work together – RWD online system, and accompanying mobile app.
Design card system
Style guide assets
What we wanted to achieve with the redesign?
Make an online banking service with number of tabs kept to the minimum and a top-notch online product selling system, while also keeping it flexible enough to modernize it for years to come.
It had to be simple to use, intuitive (and sales-driven), so that even users not too familiar with the digital world will feel comfortable using it.
Keeping it simple
Simple design and simple communication were to make the service stand out from the competition.
What we got done and how did it work?
Alior Bank’s new digital banking features a new clear design and high usability on mobile devices, such as smartphones and tables. Aside from its basic functions, it also offers:
Higher transaction security ePUAP services, through the application (ePUAP – Elektroniczna Platforma Usług. Administracji Publicznej; Electronic Platform of Public Administration Services). Integrated brokerage products and ability to make broker’s orders
The project was fully developed in close cooperation with the Client,
using agile methods of project management. Short sprint allowed us to more frequently share new or upgraded parts of the system to the end clients - meeting and exceeding all their needs and expectations.
It was a quite big project for us. In the peak phase of the development
Efigence’s team (not counting the creatives from UX/GUI) consisted of 12 developers, 2 analytics and was dedicated a complete team of testers.
Thanks to this the Alior Bank’s internet service
Redesign was able to achieve all of the goals we specified during the first phase of the project. It became more user-friendly, modern, and simple. We got it done!