Blog about design and development for web and mobile

What is a digital customer journey?

Finding a desired product or service online resembles setting off on a journey. The customer needs to take the first step (open an internet browser) and go through several stages leading them to the solution – an offer that checks all the important boxes. In this post, we want to show you what the digital customer journey is about – what stages it comprises and how you can map it. Read on because it can give your online sales a real boost!

ISTQB certification for novices and experienced testers – is it worth it?

Gaining employment in the IT industry has been a temptation for some time, not only because of high earnings, but also because of the stability of employment and the ever-increasing demand for workers in this growing sector. It is these very same aspects that make the profession of software tester more and more attractive.

What is PHP used for? How can we use it in a project?

If you spend any time at all on the web, you have experienced the use of PHP (Hypertext Preprocessor). But, if you have never had to dig in behind the scenes of websites that use it, you may be asking the question, "What is PHP and why it is used?" PHP is an open-source server-side programming language that is used for millions web application. It was initially developed in 1994 by programmer Rasmus Lerdorf.

Developing design system – patterns

? When it comes to large, widely-used systems it is generally a good idea to separate things. It's easier to maintain only one piece rather than the whole. One of the first thoughts should be the design system for your application. Why? Even if you are the creator, it's extremely hard to remember all of the variants and specific usage of each component. On the other hand, if you are joining an existing project, you can focus on your main task without wondering if you should create another component or just extend an existing one.

Outsourcing Software Development

Outsourcing software development is not a new idea, but it has undoubtedly become more popular. The benefits of outsourcing used to be seen solely in terms of finances. Budgetary concerns remain a primary reason some firms go this route. However, many companies are discovering additional and vital reasons to look at software outsourcing.

SEO and business: Why you should interested in Search Engine Optimilization services?

SEO is still a developing branch of digital marketing. Awareness of what is search engine optimization is considerably larger than compared to five years ago. Nowadays, it’s the term that should appear in a dictionary of every company wanting to use the internet for advertising. Find out what you should know about it and learn why is SEO important for your business.

Data-driven attribution is now for everyone and for free.

The data-driven attribution model has so far only been available in the paid version of Google Analytics: version 360. However, for several months as part of the Attribution report, which is still in beta, all Google Analytics users can freely analyze data about their conversions in the data-driven attribution model.

Google Analytics 360 premium vs Google Analytics free version

If you want to use Google Analytics you have two options. You can use the free version, or go mad and for at least $150k annually (invoiced monthly) purchase the Google Analytics 360 premium version.

Guava cache vs Caffeine

While projects are in the process of being created there are many problems that need to be solved. Time optimization is one of them. There is always a need to load data from one or multiple sources and transform it in some way, be it a file system, database or another system. But sometimes loading data takes a lot of time. Multiple loading of such data is unacceptable. To fix this, caches were created.

Why is immutability so important in React?

This article is for people who have some grasp of JavaScript and are working with React. It doesn’t only include junior developers beginning to sail in a lake of props and state, but also applies to senior developers who started a long time ago, who are perfect sailors but they haven’t got time to step onto dry land and check out new boats.

Social Media Tags Guide Part 4 – Debugging pages (Verifying problems with social media cards)

When creating OG tags, we may encounter problems displaying them. Fortunately, social media sites have so-called "debugging pages" dedicated to verifying and fixing issues with them. But how to use them?

How to be a copywriter in COVID-19 virus time?

Working as a copywriter means you also have to work in a group. Sometimes it’s easier to find inspiration during brainstorms or meetings. But what if you are stuck at home due to COVID-19 (Coronavirus Disease 2019) and now working remotely only? How to be a great copywriter?

How many online users visit your stationary points of sale?

Your company is present on the internet. You have a website. You run online advertising activities. You measure everything using Google Analytics or other tools.

Social Media Tags Guide Part 3 – Twitter-dedicated tags

Twitter allows you to modify the appearance of your card not only in terms of content, but also in type. It's worth knowing what impact we can have on cards on Twitter.

13 useful insights on how to better perform as a Car Dealer using Google Analytics

In every industry, the use of data from analytical systems such as Google Analytics or Adobe Analytics to make business decisions is good practice.

Social Media Tags Guide Part 2 – Preparing a perfect image for the og:image tag

While the text that the user reads has to go through a "decoding" stage, the image goes to the subconscious directly affecting one's emotions and decisions - so let's make the perfect image for our business card.

Social Media Tags Guide Part 1 – Statistics and General Information

As the owners of any website, regardless of whether we promote our product, services or simply write articles on it, we should be aware that sooner or later it will become our business card on social media sites - and no one would want their business card to scare away people.

The Future Of Frontend Frameworks

Frontend technologies have always been evolving and changing. From creating webpages based almost entirely on tables we moved to complex, responsive single-page applications.

Spring Boot REST application with Keycloak SSO integration

Prerequisites Basic knowledge of Spring Boot and Maven Running Keycloak instance with access to the administration console What is SSO? SSO (single sign-on) allows users to authenticate with multiple applications […]

Why going beyond standard analytical implementation can be a game changer

When webmasters implement web analytics, they often limit themselves to inserting ready JavaScript tracking code. This is equivalent to implementing only a basic analytical solution. The main purpose of this article is to inspire you to implement advanced analytical functions.

Why are we still implementing web analytics from the source code level instead of e.g. using Google Tag Manager?

The main purpose of this article is to present the advantages of using a tag manager as opposed to manual implementation and to convert stakeholders who are still using the traditional approach.

Using JCR

A Content Repository API for Java (JCR) is a specification form Java application programming interface (API) to access content repositories. Data in JCR is kept in a tree of nodes with a hierarchical structure.

Building WebComponents for third-party sites using React, Typescript, Webpack and Element Queries

Web components are a set of browser features promised to be a modern solution for encapsulating HTML fragments into custom HTML elements.

SEO Foundations

“The best place to hide a dead body is page 2 of Google”. In that case, what should we do for our website and its contents to be search-engine friendly? The answer is SEO.

Some facts about the job in the IT industry.

Every now and then an article appears on the Internet describing the situation in the IT industry. Reading such articles, I wonder if the author has any kind of contact with this industry? Reading further only suggests a negative answer.

Painless Changelog

Everybody needs to add information about their work to the library’s changelog.

Creating a Selenium grid

Selenium, if you don’t already know, is a system “for automating web applications for testing purposes but is certainly not limited to just that”. It lets you control the browser programmatically and supports Chrome / Chromium, Edge, Firefox, Internet Explorer, Opera and Safari.

Classic, headless or hybrid CMS? Maybe all of them together?

From updating articles on the pages of a national daily, to changing the content of advertising totems, and modifying validation messages in banking transaction systems – CMS platforms ensure convenience and effective performance while cutting content management costs. The newest versions allow content administration at multiple endpoints at once.

Artegence Rises in Clutch’s List of Development Agencies in Poland

Clutch, a B2B research and reviews platform, has recently included Artegence in its ongoing coverage of leading web development companies in Poland. The mission at Clutch is to aid buyers […]

Orchestration: the machines can do the work

More and more applications are deployed in the microservice architecture, in which each service has single responsibility in the system. In addition, the system is characterized by a heterogeneous environment: it may be composed of back-end applications, file servers, static data servers, databases, NoSQL bases, messaging systems, or queue brokers.

Benefits of immutability in a software development

The idea of immutability is widely spread. However, I think it is quite rarely used in real programming among Java developers. In this article, I’m going to explain the benefits of immutable objects.

Struggles and victories of the everyday work of a data scientist

A survey conducted by CrowdFlower showed that data preparation accounts for about 80% of the work of data scientists. I would say that figure should be even higher.

Five little tips to improve your meeting contact report skills

Meetings have a bad reputation. In fact, in some organizations, it’s synonymous to wasting your time. But things can get even worse if you’re the one responsible for preparing contact report afterward.

Is it a source of shame to be a PHP developer?

Some people say that PHP is not a good programming language. They also say that being a PHP developer is a source of shame. I can’t agree with that. Why?

Fails in our previous office design

Almost eight years ago we moved to the district in Warsaw colloquially known today as Mordor. When we made this decision this name did not exist, at least it was […]

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