What are Progressive Web Applications and how can they help online businessesPWAs are web resources that combine the properties of a website and a mobile application. While Progressive Web Applications have the convenience of using traditional websites, they also become autonomous like classic applications: you can work with Progressive Web Applications both online and offline.
How do Progressive Web Applications work and what can they do?
When you get to a PWA site, it shows you the following message: “Want to add this site to your home screen?”
If you click Yes, then:
1. the site icon will be added to the screen of the mobile device;
2. it will be installed by analogy with the installation of a regular mobile application.
What does it mean for you?
Firstly, you now have the opportunity to open the site in one click from the main screen of the device. This may not seem unusual, because you can add any site for quick access on the main screen using the browser.
More awesome features?Unlike regular sites, after installing PWA, you can interact with it even in offline mode, i.e. in the complete absence of an Internet connection. How? We installed it on our device, remember? In addition, when you are online, PWA can synchronize data and update it in the device’s cache. The news feed in the Facebook application works in a similar way: when there is no connection, the information is extracted from the cache, and you see the content that was relevant at the last moment of access to the Internet. But as soon as connection reappears, the application will download the latest information from the server, and you can see the latest notes and photos; data in the cache will also be updated.
It work independently of the browserIn addition, after installation, the PWA will work independently of the browser (i.e., it will not open in a Chrome, Opera or Safari window, but in its own).
It's more like an native app than we thinkIf you do not want to install a PWA on your device as an application, the site will still retain full functionality, but will only work in a browser. Removing (uninstalling) a PWA from a device is done in the same way as with regular applications.
PWA resource is still a siteWith all of the above, a PWA resource is still a site: you can get a link to any of its pages, send it using a messenger or post it on social networks; it is also indexed by search engines.
Why we develop Progressive Web App in Artegence
Possibility of browser-free work
This function gives the user access to information in one click, which means increased involvement: the client can quickly visit the resource at any convenient time.
Cross-platformThe standard mobile application only works on the platforms for which it was developed (Android, IOS, Windows). PWAs are able to work on almost all hardware platforms, reducing development costs: you do not need to create a separate product for each operating system, it is enough to develop one universal PWA application. And you can still add it to Google Play and App Store.
Offline modeWithout an Internet connection, the user can view information and even submit HTML forms. At the same time, the data that the site visitor has entered into the form is temporarily stored on the device, and as soon as the connection to the Internet appears, they will be sent to the server. Imagine, for example, that you started filling out an order form, went into the subway and the connection was interrupted. On a regular site, if you then click the submit but-ton, your data will disappear; however, a PWA will save all the information and send it as soon as possible without your participation.
Push notificationsUsers will be able to receive convenient notifications about promotions, new articles and other events of your re-source.
Fullscreen mode possibilityWhen you work your PWA in fullscreen mode it would be very hard to find a difference between a native mobile application and the PWA.
Conversion Improvement and SEO
This is rather a consequence of the above points: when working with a PWA, the probability that the client will re-turn to the site and the time they spend on the resource increase, and the user experience improves, which in the long run helps to increase conversion if we are speaking about a commercial site. PWAs demonstrate good behav-ioral factors (users actively navigate through pages, lower bounce rates), which can have a positive effect on search ranking.
PWAs achieve measurable resultsHere are some examples
Tinder is fast
Thanks to technology, Tinder has reduced page loading time from 11.9 to 4.69 seconds. PWA Tinder is 90% “light-er” than their native app. Link
Uber weighs almost nothing
PWA Uber weighs almost nothing and loads in 3 seconds, even on 2G networks. Link
OLX increased ad clickthrough
Thanks to PWA, OLX increased ad clickthrough rate by 146% and reduced bounce rate by 80%. Link