- Pepsi
- Strategy
- Creation
- Video Content
Search for missing Pepsi on Messenger
What was the idea?
Teaser
In the YT spot, our elves were preparing a Christmas party and, just to be sure, checked the contents of the Pepsi trunk ice box, which was supposed to contain a supply of the drink for the entire Christmas. But when they opened it, instead of blue cans, they found only ice. The cry of „What, that Pepsi was for Christmas!” was the prelude to the chatbot's search for the lost Pepsi.
Facebook Chatbot and Stories with Elves
For the first time, we used the chatbot on Pepsi Poland's Messenger and created special video content for it - in the form of stories about elves from the fateful day. After watching them, users decided whether a particular elf drank Pepsi or someone else. In addition, the chatbot provided participants with valuable clues that it was not an elf, but an influencer!
Reveal
We uploaded the reveal spot to a chatbot and YouTube, and that's how we revealed who was really behind the disappearance of the cans. It turned out that Jessica Mercedes with a team of her real friends - Jakob Kosel, Mariusz Mac and Julia Dyzio - had a hand in it. We introduced the macroinfluencer to the brand world, with a wink and in an authentic way.
